Women's Journal

More Than Manicures: Modelones’ Journey from Café Community to Citywide Holiday Celebration

(NEW YORK, NY)This holiday season, New York City will shine brighter than ever as the streets come alive with a special kind of magic, brought to you by Modelones. On Saturday, December 20th, the renowned global nail brand is stepping out of the traditional retail space and into the heart of the city with its Holiday Pop-Up Tour. Rather than hosting the event in a single venue, Modelones is embracing the city’s vibrant energy and bringing the celebration to the streets. The tour will get an array of festive delights in three of New York’s iconic neighborhoods: Union Square, Herald Square, and Soho.

But this isn’t just any pop-up event. It’s the culmination of a community-driven experiment that exceeded expectations. What started as an idea to connect with local communities has evolved into a full-fledged holiday experience, complete with gifts, fun surprises, and furry “reindeer” to add to the festive atmosphere. It’s a celebration that’s as much about giving back as it is about sharing the spirit of the season. Modelones is taking this unique opportunity to spread holiday cheer in a way never before seen, creating lasting memories for everyone who stops by.

The Holiday Pop-Up Tour will be an unforgettable experience, with every stop offering something new and exciting. From exclusive giveaways to photo-worthy moments with the playful “reindeer,” it’s an event designed to bring joy to both the young and the young at heart. Whether you’re a New Yorker or just visiting, this festive celebration is sure to bring smiles to all who join in the fun.

The Pop-Up Success: A Soho Story

Last month, Modelones temporarily transformed the trendy Haraz Cafe in Soho into a living lab for brand experience. The goal was simple yet ambitious: to build genuine relationships, not just generate sales. The method was multifaceted:

More Than Manicures: Modelones' Journey from Café Community to Citywide Holiday Celebration

Photo Courtesy: Modelones

  • A complimentary manicure bar served as a hands-on product immersion, transforming skepticism into trust with every brushstroke.
  • A thematic claw machine and prize wheel turned product discovery into playful, generous entertainment.
  • A partnership with Haraz Cafe created a holistic “coffee and self-care” vibe, rooting the brand in a beloved daily ritual.
  • A dedicated photobooth empowered guests to become co-creators of the brand’s narrative, flooding social feeds with authentic, user-generated joy.

The event didn’t just draw a crowd; it cultivated a community. The resounding success proved a powerful thesis: in a digital age, people crave tangible, shared moments of delight. Modelones listened, and now, they’re taking that winning formula on the road.

The 2025 Holiday Tour: Your Invitation to Festive Connection

The December 20th tour is designed to scale intimacy, offering multiple touchpoints for New Yorkers to join the festivities.

  • The Main Attraction: Forget the sleigh—this year, Santa’s arriving with his team of adorable, trained canine “reindeer.” This enchanting duo is ready for photos, pats, and delivering doses of instant holiday cheer.
  • The Modelones Memento: In true brand fashion, no one leaves empty-handed. Every guest will receive a curated Mini Gel Salon Set, a gift that transforms the pop-up excitement into a lasting, at-home creative experience.
  • A Tour for Everyone: With three timed stops across the city, Modelones is ensuring the celebration is accessible. Each pop-up will be a visually stunning, Instagram-ready destination designed for connection and memory-making.
More Than Manicures: Modelones' Journey from Café Community to Citywide Holiday Celebration

Photo Courtesy: Modelones

Become a Modelones Insider

The conversation doesn’t end on December 20th. Modelones is building a dedicated hub for its NYC fans. By joining the Modelones NYC Insider Facebook Group, you’ll gain first access to future events, exclusive offers, and a direct line to the brand. Join the group via QR Code in the first picture. 

Plan Your Visit: Modelones Holiday Pop-Up Tour

  • Date: Saturday, December 20, 2025
  • Itinerary:
    • Stop 1: 9:00 AM – 11:00 AM @ Union Square (975 5th Ave)
    • Stop 2: 12:00 PM – 2:00 PM @ Herald Square (1356 Broadway)
    • Stop 3: 3:00 PM – 5:00 PM @ Soho (480 Broadway)
  • Cost: Free admission.

About Modelones

Modelones is a Los Angeles-based pioneer in the nail art world, beloved by a community of over 10 million across 30+ countries. Renowned for its professional-quality, accessible products and featured in top media publications, Modelones continues to push boundaries by creating unforgettable offline experiences that celebrate creativity and human connection.

Wellness for Women: Why Ice Baths Are the New Mental Reset

By: Shane Lemara 

Wellness for women often involves juggling multiple roles, managing stress, and trying to stay grounded through it all. Ice baths, once mostly associated with athletes, are now gaining attention as a mental reset tool that supports emotional balance and physical recovery. While the idea of sitting in freezing water may sound extreme, many women are finding that this practice offers a surprising sense of calm and clarity.

The concept is simple: immerse the body in cold water for a short period, usually between two to ten minutes. The temperature typically ranges from 50 to 59 degrees Fahrenheit. It’s not about pushing limits or chasing discomfort, but rather about using cold exposure as a way to reconnect with the body and quiet the mind. For those who feel overwhelmed by constant stimulation or mental fatigue, ice baths can offer a pause that feels both physical and psychological.

How Ice Baths Support Mental Reset

The mental reset effect of ice baths comes from how the body responds to cold. When submerged, the nervous system shifts into a state of alertness. Breathing becomes more intentional, and the mind focuses on the present moment. This shift can interrupt patterns of stress or overthinking, creating space for mental clarity. It’s not a cure for anxiety or burnout, but it can help regulate the nervous system in a way that feels grounding.

Cold exposure also triggers the release of certain chemicals in the brain, including norepinephrine. This chemical plays a role in attention, mood, and energy. Some women report feeling more focused and emotionally balanced after regular ice bath sessions. While the science is still evolving, early studies suggest that cold therapy may support mood regulation and reduce symptoms of low energy or mental fog.

For those who struggle with racing thoughts or emotional overload, the simplicity of an ice bath can be appealing. There’s no need for equipment, apps, or long routines. Just water, breath, and a few minutes of stillness. That said, it’s understandable that the idea of stepping into cold water might feel intimidating or even unpleasant. Many people hesitate at first, unsure if the discomfort is worth it. That hesitation is valid, and it’s part of what makes the experience so powerful. Facing the cold becomes a way to practice resilience and self-trust.

Physical Recovery and Emotional Awareness

Beyond the mental reset, ice baths are known for their role in physical recovery. Cold water helps reduce inflammation and muscle soreness, which is why athletes have used it for decades. But for women who aren’t training for competition, the benefits can still be meaningful. Whether it’s tension from sitting at a desk, fatigue from caregiving, or general aches from daily movement, cold exposure can support recovery and reduce discomfort.

What’s often overlooked is how physical recovery connects to emotional awareness. When the body feels better, the mind tends to follow. Ice baths encourage a kind of body-mind connection that’s hard to replicate through other wellness practices. The cold forces attention inward, making it easier to notice breath, posture, and sensation. This awareness can carry over into daily life, helping women recognize stress signals earlier and respond with more intention.

Some women describe ice baths as a reset button, not just for the mind, but for the whole system. After stepping out of the water, there’s often a sense of renewal, like the body has been recalibrated. This feeling isn’t just about temperature. It’s about stepping away from distractions and reconnecting with something simple and elemental.

Routine, Resilience, and Personal Boundaries

Incorporating ice baths into a wellness routine doesn’t require a major lifestyle change. Some women use them once a week, others more often. The key is consistency and listening to the body’s signals. Over time, the practice can build resilience, not just physical, but emotional. Facing discomfort in a controlled setting helps develop tolerance for stress and uncertainty.

Wellness for Women Why Ice Baths Are the New Mental Reset

Photo Credit: Unsplash.com

This kind of resilience is especially relevant for women who feel pulled in many directions. Ice baths offer a moment of solitude, a chance to set boundaries and prioritize self-care. There’s no multitasking in cold water. The experience demands presence, which can be refreshing in a world that often values constant productivity.

It’s also worth noting that ice baths aren’t a one-size-fits-all solution. Some people may have medical conditions or sensitivities that make cold exposure unsafe. It’s important to approach the practice with care and awareness. But for those who find it accessible, the benefits can extend beyond physical recovery. Ice baths can become a ritual that supports emotional regulation, stress management, and personal reflection.

Why Ice Baths Resonate with Women’s Wellness Goals

Wellness for women is often shaped by personal goals, cultural expectations, and daily responsibilities. Ice baths offer a way to step outside those pressures, even briefly. The cold doesn’t care about schedules, appearances, or performance. It invites stillness and honesty. That’s part of why the practice resonates with so many women, it’s a space where control is surrendered, and presence is reclaimed.

The mental reset effect isn’t just about feeling refreshed. It’s about creating space for new thoughts, letting go of tension, and reconnecting with what matters. Ice baths don’t promise transformation, but they do offer a pause. And sometimes, that pause is enough to shift perspective and restore balance.

For women navigating stress, fatigue, or emotional overload, ice baths can be a simple yet powerful tool. The discomfort is real, but so is the clarity that follows. It’s not about pushing through pain, but about meeting the body where it is and allowing it to reset. That kind of reset can support wellness in ways that are both practical and personal.