Dr Carmen Bell-Ross: What If Your Nonprofit Started Borrowing What Works From Business?
By: Nia Bowers
Nonprofits have always been rooted in purpose. They serve, uplift, and fill critical gaps in communities where support is most needed. However, in today’s fast-evolving landscape, mission alone isn’t enough; strategy matters too. Across Detroit and beyond, a growing wave of nonprofit leaders is reimagining how they work, grow, and fund their impact.
Dr. Carmen Bell-Ross, CEO of SP Grace, has been in the thick of this evolution. She has coached, trained, and supported more than 100 nonprofit leaders across Detroit and beyond. Her work centers on helping them build capacity, deepen impact, and stay relevant without losing their identity.
“I’ve learned that staying relevant isn’t about changing your mission,” she says. “It’s about thinking differently about how that mission gets funded, delivered, and supported long term.”
Agility Over Survival
When the pandemic hit, the response from the business world was swift. Restaurants became delivery hubs. Fitness instructors went online. Entire business models were rewritten in weeks. However, for many nonprofits, change came slowly – stalled by limited resources and outdated systems. Dr. Carmen believes that for non-profit organizations to be sustainable and lead into the future, it’s essential to consider an alternative approach – even borrowing from some premier practices of the for-profit sector in a way that helps them not only survive in difficult times but also thrive.
“We all remember what happened during the early days of COVID when businesses that relied entirely on in-person contact either pivoted quickly or were forced to close. Meanwhile, companies that already had flexible models (like online learning platforms, food delivery, and home fitness) thrived.”
In fact, nearly half of U.S. nonprofit organizations report that they lack sufficient funding to deliver their programs and services entirely in 2025. That level of fragility demands more than resilience – it requires rethinking how these organizations operate, partner, and evolve. Borrowing from the business community could be highly beneficial here, especially when considering long-term success and sustainability in this rapidly changing world.
That starts with creating a culture of agility. Leaders must regularly assess their assumptions and challenge routines, preparing for the possibility that current methods may no longer be effective. This mindset shift is one Dr. Carmen encourages in the organizations she coaches. She’s seeing more nonprofits move beyond survival—actively reinventing themselves to better serve their mission with greater clarity and impact.
Diversify to Thrive
One of the most common mindset blocks Dr. Carmen sees among nonprofit leaders is around revenue. For many, fundraising is the only option they’ve ever known. However, as funders pull back and donor fatigue rises, it’s time to think differently.
“I often ask nonprofit leaders: What are you already doing that others might pay for?” she asks.
The answer often surprises her clients. A youth mentorship group might have a strong curriculum that could be licensed. A neighborhood organization could teach its community engagement model to its members. A leadership nonprofit could host paid training sessions or workshops for its partners.
These aren’t side hustles. They’re mission-aligned revenue streams – opportunities to bring in funding that supports the core work without compromising the values behind it.
As long as these offerings stay within nonprofit regulations, they can bring sustainability and new energy. It’s not about acting like a corporation. It’s about using business tools to support community goals.
Strength in Community
Actual growth doesn’t happen in isolation. That’s why Dr. Carmen emphasizes the importance of ecosystem thinking. Nonprofits need each other, and they also need the local businesses, coalitions, and funders within their ecosystem.
Too often, partnership is treated as a form of sponsorship. A business gives, a nonprofit thanks them, and that’s the end. However, Dr. Carmen sees a different path: co-creation.
She encourages nonprofit leaders to build intentional relationships. That might look like applying for joint grants, co-hosting events, or even sharing backend infrastructure. These aren’t just gestures; they’re strategies—designed to stretch capacity, spark innovation, and build community resilience.
“Instead of asking a small business to donate to your event, what if you explored ways to apply for a local contract or grant jointly? If you’re providing workforce readiness services and there’s a small local company training young people in a trade, could you co-deliver a program together? This kind of capacity-building collaboration can create new visibility, shared resources, and, most importantly, shared impact.”
SP Grace lives this model daily. Through their ongoing technical assistance to more than 150 City of Detroit grant recipient organizations, including those who received NOF/ARPA funds and Community Development Block Grant funds (CDBG), they offer group workshops, one-on-one coaching, and training sessions that emphasize collaboration, readiness, and shared leadership. Whether it’s teaching fundraising confidence, navigating AI tools, or managing internal processes, the focus is clear: growth doesn’t happen alone.
To be clear, this isn’t a call to become something nonprofits are not. It’s a call to strengthen who they already are – with tools borrowed from the entrepreneurial world.
Think about the way small businesses adapt, brand, sell, and connect. Consider how they utilize technology, change plans, and prioritize outcomes. These aren’t luxuries. They’re habits, and they’re available to mission-driven leaders too.
The future won’t wait. For those who serve communities, especially under-resourced ones, there’s no time to stick to old ways out of fear or fatigue. Now is the time to think big, think smart, and build networks that can carry the mission forward.
About SP Grace
SP Grace is a woman-owned small business founded by Dr. Carmen Bell-Ross, a distinguished leadership consultant with over 20 years of experience in professional development and organizational transformation. The company specializes in executive coaching, leadership development, and workforce readiness programs that address the entire career lifecycle. They also offer strategic guidance for students seeking an edge that helps them stand out in a crowded landscape as they navigate the highly competitive college admissions process. Through customized training programs, technical assistance, and strategic consulting, SP Grace has helped numerous organizations and individuals achieve breakthrough results in leadership effectiveness and professional growth. For more information, visit spgrace.com.
Disclaimer: The views and opinions expressed in this article are those of Dr. Carmen Bell-Ross and do not necessarily reflect the official policy or position of SP Grace, its affiliates, or any other organizations referenced. The content shared in this article is for informational purposes only and should not be construed as professional advice. Readers are encouraged to seek personalized guidance from relevant experts or professionals before implementing any strategies or recommendations discussed. SP Grace and its associates are not liable for any actions taken based on the information presented in this article.