By: Heather Holmes

Yorba Linda, CA., (July 2025) — UNiTE Food, a protein bar company offering a diverse range of globally inspired, culturally relevant flavors, is reshaping the future of nutrition with a bold message: healthy snacks should reflect the richness and diversity of the people eating them.

In an industry dominated by bland flavors and one-size-fits-all wellness marketing, UNiTE Food is breaking convention. Founded by CEO Clara Paye, a first-generation immigrant, UNiTE Food is a proudly woman- and minority-owned company that believes everyone deserves to see their culture reflected on store shelves.

“Our mission is simple,” said Paye. “Bring people together through the familiar tastes of home, wrapped in the nutrition they need.”

Each UNiTE bar is high in protein, gluten-free, and made with clean, recognizable ingredients — but what truly sets the brand apart are its globally inspired flavors. Whether it’s Mexican Hot Chocolate, Churro, or PB & Jelly, each bar tells a story and serves as a celebration of identity, bridging the gap between wellness and cultural authenticity.

A New Standard for Functional Snacks

The U.S. snack food industry has long leaned on mass-market, Western-centric flavors. UNiTE Food challenges that model by infusing international flair and nostalgic favorites into their products, making wellness more accessible — and more fun — for everyone.

In a time when diversity and representation are at the forefront of consumer consciousness, UNiTE’s mission resonates powerfully. The company is part of a larger movement of BIPOC- and women-led brands demanding visibility and equity in retail spaces that have historically underrepresented them.

More than just a snack, each bar is a statement: wellness has no single flavor.

A Latina-Owned Brand Changing the Face of CPG

Latinas launch businesses faster than any other demographic in the U.S., yet receive less than 1% of venture funding. Paye’s journey reflects both the challenges and triumphs of this reality. She left a corporate career to solve a simple problem: she wanted to create a snack that was both nourishing and felt like home.

UNiTE’s rapidly growing retail presence includes major distribution through national retailers like Whole Foods, Sprouts, and Amazon, with expansion into gyms, fitness studios, and campus stores. The brand is also actively championing supplier diversity programs and calling for more inclusive retail assortments.

Breaking the Protein Bar Mold

“People want more than macros,” said Paye. “They want meaning. They want to see themselves on the shelves. That’s what UNiTE is about — cultural connection, one bar at a time.”

In an era when consumers demand transparency, authenticity, and values-driven purchasing, UNiTE’s positioning is more relevant than ever. The brand doesn’t just fit into the nutrition category — it redefines it.

Redefining Wellness for the Next Generation

UNiTE Food is reimagining what wellness looks like and who it’s for. With its distinctive branding, bold storytelling, and high-quality product formulation, UNiTE is poised to lead the next generation of culturally fluent CPG brands. Visit www.unitefood.com.

About UNiTE Food

UNiTE Food is a trailblazing protein bar company on a mission to celebrate diversity through delicious, globally inspired flavors. Founded by entrepreneur and mom Clara Paye, UNiTE offers high-protein, gluten-free bars that feature nostalgic tastes from around the world—like Churro, Mexican Hot Chocolate, and Baklava—made with wholesome ingredients and no artificial sweeteners. More than just a snack, UNiTE is about connection, culture, and inclusivity—bringing people together one bold bite at a time.

Press Contact:

Heather Holmes

heather@publicityforgood.com

1+(828)332-5307

publicityforgood.com/

Disclaimer: The information provided in this article is for general informational purposes only. UNiTE Food and its affiliates do not make any claims regarding the health benefits of their products beyond the product’s intended purpose as a high-protein, gluten-free snack. Product availability and prices may vary by location. Please consult with a healthcare professional before making any dietary changes.