Women's Journal

Not Just Another Boutique: Paving the Way for Women

By: Nic Abelian

Leather & Lace Boutique, a prominent name in the women’s fashion and beauty industry, has become a beacon of hope and empowerment for women across the nation. Headquartered with a storefront in Tuscaloosa, Alabama, Leather & Lace has found its place in thousands of boutiques nationwide, offering a diverse range of fashion and beauty products that cater to women of all ages and styles.

The remarkable journey of Leather & Lace Boutique began with its owner, who transformed a modest investment into a multi-million dollar enterprise. Her inspiring story of entrepreneurship is deeply rooted in resilience and a desire to uplift others, particularly women facing addiction, anxiety, and depression. Her efforts extend beyond the realm of business, as she volunteers her time and resources to support women in recovery, demonstrating that with determination and support, recovery is within reach for everyone.

Leather & Lace Boutique distinguishes itself in the crowded fashion market through its unwavering commitment to philanthropy. The company donates 10% or more of its proceeds to various charities, with a significant focus on organizations dedicated to helping women overcome addiction. This mission-driven approach not only sets the brand apart but also instills a sense of purpose and community among its customers.

The boutique offers a wide array of clothing and beauty products designed to help women regain their confidence and find their unique sense of style. Each piece is thoughtfully curated to ensure that women not only look good but also feel good about themselves. By prioritizing quality, comfort, and style, Leather & Lace empowers women to express themselves authentically and boldly.

Not Just Another Boutique: Paving the Way for Women

By Leather & Lace Boutique / Photo Courtesy: Courtney Williams / @shopwithleatherandlace

In addition to its fashion-forward offerings, Leather & Lace Boutique leverages its platform to raise awareness about the challenges faced by women struggling with addiction and mental health issues. The brand’s social media presence, including @shopwithleatherandlace on Instagram and @leatherlaceboutique on TikTok, serves as a powerful tool for spreading messages of hope, resilience, and empowerment. Through engaging content and personal stories, the boutique fosters a supportive and inclusive community where women can find inspiration and encouragement.

The boutique’s dedication to social responsibility is further exemplified by its involvement in various charitable initiatives. By allocating a significant portion of its gains to support women battling addiction, Leather & Lace not only contributes to meaningful causes but also inspires its customers to join in making a positive impact. This collaborative approach amplifies the brand’s mission and reinforces the idea that fashion can be a force for good.

Leather & Lace Boutique’s commitment to uplifting women extends beyond its charitable contributions. The brand actively engages with its community, hosting events and workshops that promote self-care, mental health awareness, and personal growth. These initiatives provide women with the tools and resources they need to navigate life’s challenges and emerge stronger and more confident.

Moreover, the owner’s personal involvement in volunteer work and her dedication to helping women in recovery serve as a testament to her character and the values upon which Leather & Lace is built. Her journey from a small startup to a successful enterprise is a story of grit, determination, and the power of giving back. It is this spirit of generosity and compassion that resonates deeply with the brand’s customers and community.

As Leather & Lace Boutique continues to grow and expand its reach, its core mission remains unchanged: to empower women through fashion and philanthropy. The brand’s unwavering dedication to making a difference in the lives of women is a testament to the vision and values of its founder. By championing the causes of addiction recovery and mental health, Leather & Lace not only enhances the lives of its customers but also sets a powerful example for other businesses to follow.

For more information about Leather & Lace Boutique and to explore their latest collections, visit their website at www.shopwithleatherandlace.com. Follow their journey on Instagram at @shopwithleatherandlace and on TikTok at @leatherlaceboutique to stay updated on new arrivals, special events, and charitable initiatives.

In conclusion, Leather & Lace Boutique is more than just a fashion brand; it is a movement dedicated to empowering women, fostering community, and making a lasting impact. Through its stylish offerings and philanthropic efforts, Leather & Lace proves that fashion can be a powerful tool for positive change. By continuing to blend fashion with purpose, Leather & Lace Boutique is set to inspire and uplift women for years to come.

 

Published By: Aize Perez

Showing Your Loved Ones You Care About Them Is Easy

By: John Glover (MBA)

Now is always a good time to show your family, friends and significant others that you love them. Everybody shows their love in different ways, but it’s important to prioritize this to keep relationships happy and healthy. No matter what time of year or what season of life you are in, there are so many ways to appreciate the people around you. 

The first step to spreading a little love is understanding your love language and how you can match the needs of others. This is important because people both receive and give love differently, and this can vary from relationship to relationship. When you are in tune with your love language, it not only helps you feel loved and appreciated, but you can do a better job at helping others feel the same. Relationships are a two-way street, so it’s important to understand both sides. 

Words of Affirmation

Communication is key to any sort of relationship or friendship. Whether that’s talking through problems or being proactive about plans, talking with someone can help you feel connected to them. Communication shows that you are putting in the effort to understand the other person, and can help people be on the same page. Words of affirmation might not help you make plans, but it can help people feel seen.

Things like compliments, encouragement and “I love you” gives people the reassurance they need to grow within a relationship. Words are important and it’s nice to hear good things about yourself. Everyone likes to be complimented and supported, so something small like this can really go a long way, and help people flourish internally. 

Quality Time

Spending time with people you love is necessary for growth. When people go months without hanging out, sometimes it can feel like there is an unspoken message behind that action. Making plans to hang out or planning an activity gives people something to look forward to, and shows that you enjoy their presence. Sometimes you don’t even need an elaborate plan, but just being around one another can bridge gaps and spark a connection. 

A simple movie, dinner or even just doing a puzzle can help show people you care about them. You don’t have to spend hundreds of dollars on a vacation for people to understand how you feel about them. Start small and grow from there. 

Acts of Service

Imagine this. 

Your friend hurt themselves on a run and you want to be there for them. You decide to go pick up some pain reliever and a few snacks for them to cheer them up. Acts of service is doing something for someone without being asked, but just because you care for them. Being a good friend is easy, and you may not even really think about it. Having someone take care of you from the good of their heart helps you heal physically and mentally. Knowing you are not alone and have a shoulder to lean on is important in any relationship. 

Gift Giving

Receiving gifts is fun, but seeing the look on someone else’s face when you give the perfect gift is timeless. Buying something special from the store is great, but taking the time to make a homemade gift goes the extra mile. Making a personalized gift from the heart shows someone that you really understand them and pay attention to the things they like. 

“There is nothing like opening a handmade gift to know that someone really cares about you. Gift giving is a love language, and a personalized gift shows your loved one that you listen and pay attention to the things they like. A homemade gift doesn’t have to take you a lot of time either. Just a few hours on a project can really bring people together and create lifelong memories. That’s all anyone really wants. No matter what the craft is, love is glued and stitched to every piece,” says Corey Pearson, Chief Quilt Artist and Brand Ambassador at Linda’s

Your project might not even turn out the way you hoped, but the thought is really what counts. 

Physical Touch

We all know how a simple hug can go a long way. Not everyone is a physical touch person and might even steer clear from it, but many people want the physical reassurance of a relationship. Holding someone’s hand, a hug or even a little back rub shows people you enjoy being around them. Physical touch provides comfort and safety for people. It can help people slow down and take a breath in a world that is constantly buzzing. Physical touch might be physical, but it has a lot of mental and emotional effects associated with it. 

All of the love languages have something in common. When put into practice, they show people how much you truly love and care for them. It’s easy nowadays to get caught up in work or just life in general, but all of these help people slow down and prioritize what’s really important. What’s your love language and how can you use it today? 

Published by: Nelly Chavez

Hollywood Failure to Tech Entrepreneur: The Journey of Unstoppable App Founder

Unstoppable App is revolutionizing the way individuals and small businesses approach personal and professional growth. More than just an app, Unstoppable App serves as a movement dedicated to fostering a global community and promoting a growth mindset. Featuring a dynamic community hub, guided meditations, affirmations, and monthly masterminds, Unstoppable App provides users with the tools and support necessary to cultivate a positive and proactive mindset.

The inception of Unstoppable App is deeply personal for its founder, who left a successful career as a reality TV producer in London to return to America and care for her father during his battle with stage 4 cancer. This life-altering experience underscored the importance of having a supportive community, especially during challenging times. Struggling to find like-minded individuals when the world shut down, she envisioned an app that could connect people globally, helping them thrive together despite geographical barriers.

Unique in its approach, Unstoppable App places community at the heart of its mission. Unlike other apps dominated by Silicon Valley investors, Unstoppable App is women-owned and operated, with no outside investors. The founder, a mother of two young boys, juggled multiple jobs, including waitressing and offering spray tan services, alongside her TV production work to bring this vision to life. This grassroots origin story resonates with users who value authenticity and personal connection.

Unstoppable App distinguishes itself from competitors by prioritizing genuine community engagement. Users are not just downloading an app; they are joining a network of supportive individuals led by someone who understands their journey. The founder’s personal story of resilience and determination is a testament to the app’s core values of perseverance and community support.

With features like meditations and affirmations, Unstoppable App offers daily tools for mental well-being and personal growth. Users can access a variety of guided meditations designed to reduce stress, increase focus, and promote overall mental clarity. The app’s affirmations feature provides users with positive statements that can help reframe their mindset and encourage a more optimistic outlook on life. These daily practices are integral to the app’s mission of fostering a growth mindset among its users.

Monthly masterminds are another key feature of Unstoppable App. These interactive sessions bring together members of the community to share experiences, set goals, and learn from experts and peers. This collaborative environment encourages users to support one another and draw inspiration from each other’s journeys. The masterminds cover a wide range of topics, from personal development and mental health to business strategy and entrepreneurship, ensuring that there is something for everyone.

The app’s design is user-friendly and intuitive, making it accessible for individuals at any stage of their personal growth journey. Whether a user is looking to improve their mental health, find motivation, or connect with like-minded individuals, Unstoppable App offers a comprehensive suite of resources to meet those needs. The app’s interface is designed to be easy to navigate, ensuring that users can quickly find and access the tools and content they need.

Unstoppable App’s story and mission have attracted a diverse user base, including entrepreneurs, small business owners, and individuals seeking personal development. The founder’s journey from TV producer to tech entrepreneurship embodies the app’s spirit, inspiring users to pursue their dreams and overcome obstacles. Her dedication to creating a supportive community has resonated with users who are looking for a more authentic and personal connection in their growth journey.

For those interested in joining a supportive community dedicated to growth and positivity, Unstoppable App is available for download. More information can be found on the app’s website and Instagram.

Website: Unstoppable App
Instagram: Unstoppable App Instagram

Unstoppable App stands as a testament to what can be achieved with passion, dedication, and a supportive community. It encourages users to believe in their potential and provides the resources to help them on their journey to success. The app’s emphasis on community and personal growth ensures that users are not alone in their journey, making it a valuable tool for anyone looking to improve their mindset and connect with others who share similar goals and values.

 

Published by: Khy Talara

Empowering Future Leaders: Self Made Girls’ New Program

Self Made Girls, an innovative organization dedicated to empowering young girls through entrepreneurship, has announced the launch of its free facilitator training program aimed at reaching one million girls aged 8-17. Founded by Tracey Jewel Constable, Self Made Girls inspires girls to unlock their potential and pursue their aspirations, regardless of their interests. The organization offers a comprehensive range of planners, stationery, workshops, market days, coaching, scholarships, awards, and other opportunities designed to support and showcase the business dreams of young girls.

The vision behind Self Made Girls is to train 1,000 self-made girl facilitators who will, in turn, empower one million young girls through the organization’s entrepreneur and empowerment programs. This ambitious goal reflects Tracey’s lifelong dedication to fostering the potential of young individuals. Tracey, a seasoned entrepreneur, has channeled her innovative spirit and business acumen into creating platforms that encourage young girls to celebrate their individual strengths, believe in their capabilities, and shatter barriers.

Tracey’s journey as a businesswoman was profoundly influenced by her own daughter’s experiences and aspirations. This personal connection fueled her passion for youth development and led her to collaborate with various youth centers, including Meerilinga and Banksia Hill Detention Centre, where she became deeply involved in mentorship and empowerment initiatives. Through these experiences, Tracey has facilitated workshops and programs for over 1,000 young girls, equipping them with the necessary skills to realize their entrepreneurial ambitions.

The free facilitator training program offered by Self Made Girls is designed to provide comprehensive support to those who wish to inspire and guide young girls in their entrepreneurial journeys. This training encompasses various aspects of youth empowerment and entrepreneurship, ensuring that facilitators are well-equipped to nurture the potential of the girls they mentor. By providing this training at no cost, Self Made Girls aims to remove financial barriers and make its programs accessible to a broader audience.

The training program covers key areas such as business planning, financial literacy, marketing, and personal development. Facilitators will learn how to guide young girls in developing their business ideas, creating business plans, and launching their ventures. Additionally, the program includes modules on building confidence, developing leadership skills, and fostering resilience – essential qualities for any aspiring entrepreneur.

Empowering Future Leaders Self Made Girls' New Program

Photo Courtesy: Tracey Jewel Constable

Tracey Constable’s commitment to her cause is complemented by her academic background, which includes studies in youth work, mental health, counseling, and life coaching, as well as a postgraduate education in marketing and business. Her extensive knowledge and experience in these fields have made her a catalyst for transformation in the lives of countless young women. Tracey’s work has not only empowered young girls to pursue their business dreams but has also positioned them at the forefront of business and innovation.

In addition to its training programs, Self Made Girls stands out from its competition by offering a supportive community and ongoing assistance to young girls as they create their dream businesses. This holistic approach ensures that the girls receive continuous guidance and encouragement, helping them navigate the challenges of entrepreneurship and achieve long-term success. Self Made Girls also organizes market days where young entrepreneurs can showcase their products and services, gaining real-world business experience and confidence.

Tracey Constable’s efforts have been widely recognized, and she has received numerous accolades for her contributions to youth empowerment. Self Made Girls has been nominated for prestigious awards such as the Best Youth Program and the Best Teen Business Program, reflecting the organization’s impact and dedication to fostering the entrepreneurial spirit among young girls. These accolades not only validate the effectiveness of the programs but also highlight the importance of investing in the future of young women.

To learn more about the free facilitator training program and other initiatives offered by Self Made Girls, visit their website at https://selfmadegirls.com.au/pages/become-a-self-made-girls-facilitator. Follow Self Made Girls on Instagram at @selfmadegirls_squad and Tracey Jewel Constable at @traceyjewel_ify for updates and inspiring stories.

Self Made Girls continues to champion the entrepreneurial spirit of young girls, encouraging them to embrace their potential and pave the way for a future where young women are leaders in business and innovation. Through its free facilitator training program and comprehensive support network, the organization is making significant strides toward empowering the next generation of female entrepreneurs. With Tracey Constable at the helm, Self Made Girls is poised to make a lasting impact, inspiring young girls to dream big and achieve their goals.

Published by: Holy Minoza

Ditch the Traditional Wedding: Why Destination Weddings Are the New Way to Go

By: Nic Abelian

In an era where weddings are experiencing a price surge post-Covid, destination weddings have emerged as a popular and cost-effective alternative. Teach Travel Discover, led by Sully Montero, a seasoned romance travel specialist, offers a solution for couples seeking to create unforgettable destination weddings and fairytale honeymoons without the associated stress and hefty costs of traditional ceremonies.

Teach Travel Discover, a family-owned business, has a decade-long history in the travel industry. It has carved a niche by offering personalized and customized experiences for couples, ensuring that every romantic getaway, honeymoon, and anniversary trip is planned meticulously to meet their desires. With personal travel experiences spanning over 40 countries, Sully Montero leverages her extensive knowledge to provide clients with vetted recommendations, making every journey exceptional.

Post-pandemic, the wedding industry has seen an unprecedented spike in costs, with traditional weddings becoming increasingly expensive. This has prompted many couples to explore more affordable yet equally enchanting alternatives. Destination weddings stand out by offering significant savings, allowing couples to transform their wedding day into a memorable event. Sully Montero explains, “A destination wedding can save couples thousands on their wedding while also providing an opportunity to create a unique and memorable event.”

Photo Courtesy: Sully Montero

Many couples are unaware of where to begin when planning a destination wedding, which is where Teach Travel Discover comes in. The company specializes in organizing weddings in tropical destinations, particularly in Mexico and the Caribbean. These locations not only offer breathtaking backdrops for ceremonies but also ensure an immersive experience for couples and their guests. The appeal of these destinations lies in their ability to offer a perfect blend of romance, adventure, and relaxation.

One of the key differentiators of Teach Travel Discover is its commitment to treating clients like family. This family-owned business prides itself on providing quality customer service, ensuring that clients never have to deal with the impersonal approach of large travel agencies. Sully Montero and her team are always available to address any concerns or issues that may arise, making the planning process smooth and enjoyable.

With destination weddings gaining popularity, Teach Travel Discover stands out by offering comprehensive services that cover every aspect of wedding planning. From selecting the ideal destination and booking and managing accommodations for all guests to coordinating all wedding details, the company ensures that couples can focus on enjoying their special moments. Sully Montero’s expertise as a certified destination wedding specialist adds an extra layer of assurance for couples, knowing that they are in capable hands.

In addition to weddings, Teach Travel Discover also caters to those planning honeymoons, anniversary trips, and romantic getaways. Each trip is crafted to provide couples with a magical experience, whether it’s a serene beach vacation, an adventurous sightseeing tour, or a luxurious resort stay. The company’s personalized approach ensures that every detail is tailored to meet the specific needs and preferences of the couple.

Photo Courtesy: Sully Montero

The trend of destination weddings is expected to continue growing as more couples seek alternatives to traditional ceremonies. The flexibility, affordability, and unique experiences offered by destination weddings make them an attractive option for modern couples. Sully Montero’s Teach Travel Discover is at the forefront of this trend, helping couples turn their wedding dreams into reality.

For more information about Teach Travel Discover and to explore the services offered, visit their website at Teach Travel Discover. Follow them on Instagram at Teach Travel Discover Instagram and check out their YouTube channel at Teach Travel Discover YouTube for more insights and inspiration.

As a romance travel specialist, Sully Montero’s expertise and dedication to creating perfect romantic experiences set Teach Travel Discover apart. By focusing on personalized service and treating clients like family, the company ensures that each couple’s journey is unique and memorable. Whether it’s a destination wedding, honeymoon, or romantic getaway, Teach Travel Discover promises an experience that couples will cherish forever.

In summary, destination weddings are not just a cost-effective alternative to traditional weddings but also provide a unique and memorable way to celebrate love. Teach Travel Discover, under the expert guidance of Sully Montero, offers the perfect solution for couples looking to escape the stress of traditional wedding planning and embrace a more enchanting and personalized experience. With a commitment to excellence and a focus on creating magical moments, Teach Travel Discover is leading the way in the growing trend of destination weddings.

Contact Information:

  • Email: travel@teachtraveldiscover.com
  • Phone: +16094569993

Teach Travel Discover continues to make a significant impact in the travel industry by offering specialized services that cater to the romantic dreams of couples worldwide. With a commitment to excellence and personalized service, Sully Montero and her team are dedicated to making every romantic journey as magical and stress-free as possible.

Published by: Nelly Chavez

Stories Told Through Scent with Whiskey & Woof

By: Publicity For Good

Colleen “Coco” Quill’s Story and Innovative Leadership to Create Luxury Scents That Deliver a One-Of-A-Kind Sensory Journey

Few brands manage to combine passion, innovation, and storytelling as seamlessly as Whiskey & Woof Candle Atelier in the world of luxury home fragrances. At the heart of this unique brand is Colleen “Coco” Quill, an entrepreneur whose creative vision has transformed her love for Elle, her canine companion and whiskey into a sophisticated sensory experience. By focusing on Coco Quill’s journey and her brand’s distinctive approach, it’s clear how Whiskey & Woof is reinventing the luxury fragrance market through the power of storytelling.

Stories Told Through Scent with Whiskey & Woof

Photo Courtesy: Coco Quill

The Essence of Whiskey & Woof

Whiskey & Woof Candle Atelier stands out in the crowded luxury candle market by crafting narratives packaged as fragrance. Inspired by Coco Quill’s affinity for fine whiskey and her French Bulldog, Elle, each product from Whiskey & Woof is more than just a fragrance—it’s the unique story of combining canine companionship and the rich, evocative notes of whiskey setting the brand apart in a saturated industry.

Crafting Narratives Through Scent

Whiskey & Woof’s spark lies in its ability to use scent for storytelling. Each fragrance is a carefully curated blend that evokes the essence of Coco’s inspirations. Whether it’s the cozy comfort of a beloved pet or the warm, inviting notes of a fine bourbon, Whiskey & Woof’s products create an immersive sensory experience.

This approach not only differentiates Whiskey & Woof from competitors but also highlights Coco Quill as an innovator in the industry. By leveraging her unique perspective and creative process, Coco can connect with audiences on a deeper level, sharing the narrative behind each scent.

Stories Told Through Scent with Whiskey & Woof

Photo Courtesy: Whiskey & Woof

The Whiskey & Woof Story Shared

Coco Quill has already made significant strides in establishing her authority in the luxury fragrance market. Whiskey & Woof has been featured in high-profile publications such as Time, Elite Daily, Medium and Fortune Magazine. Coco’s products have also caught the attention of notable figures and influencers. Whiskey & Woof candles have been gifted to celebrities like James McVey from The Vamps and prominent dog influencers, which further enhances the brand’s profile and appeal.

Committed to Quality

Coco Quill’s has led Whiskey & Woof with the utmost care to quality and sustainability. All of Whiskey & Woof’s products are made with a proprietary coconut wax blend and IFFA-approved fragrances, ensuring they are phthalate-free and vegan-friendly. It has also earned a Leaping Bunny Certification, further underscoring Whiskey & Woof’s dedication to creating earth-friendly luxury scents for the conscious consumer.

Whiskey & Woof’s luxury products are available in select boutiques and online platforms, reflecting the brand’s established appeal among discerning consumers. Currently, you can find Whiskey & Woof products at Verishop, Bullet.in, Faire, Collier-West, The Brooklyn Women’s Exchange, and Kismet West Village. This strategic placement in curated retail environments helps maintain the brand’s exclusive and sophisticated image.

Stories Told Through Scent with Whiskey & Woof

Photo Courtesy: Whiskey & Woof

Coco Quill and Whiskey & Woof’s Story Continues

Coco Quill’s leadership personifies the fusion of passion and craftsmanship in the luxury home fragrance market, exemplified by her success with Whiskey & Woof Candle Atelier. By harnessing the power of scent storytelling and committing to quality and sustainability, Coco’s years of expertise has created a brand that resonates deeply with its audience.

Her journey is not just about building a successful business; it’s about creating a legacy of sensory experiences that delight, driven by things she adores. With her vision and dedication, the future of Whiskey & Woof looks bright, aiming to enchant new markets and elevate the art of luxury fragrances through stories.

Coco Quill, founder of Whiskey & Woof Candle Atelier, redefines luxury home fragrances by blending premium ingredients with a passion for storytelling. She’s been by top-tier media outlets such as Forbes and Elite Daily for her work and success with her brand Discover the art of scent storytelling and experience a unique sensory journey at whiskeyandwoof.com.

Published by: Holy Minoza

Meet the Talented Women Behind ‘Tarot Stories’ Releasing July 30

By: Jonathyn Lopez

“Tarot Stories,” releasing July 30th, is a short story book about tarot cards – on the surface. Underneath all that is a summer book with a buffet of art design whose structure was composed by two young women in full bloom of their talent. Having the platform to create and the skills to show it off, illustrators Kiersten Labbree and Natalie Leone created the magic that makes a book like “Tarot Stories” possible.

Each story in Tarot Stories has a new art design, font, and writing style. Kiersten and Natalie were able to create the looks that would gel the book together, albeit from completely different angles. Natalie captured an array of different styles, and Kiersten specialized in forming a consistent identity throughout the book. Where Natalie drew the book’s female leads in a variety of ways, Kiersten depicted an entirely male cast in the early American frontier. The Women’s Journal took a look at a conversation between the two of them, as well as the book’s author, Christopher Polidoro, to ask about the creative inspirations driving these young people behind their debut project.

“A lot of it came from the words Chris wrote,” Natalie begins. “When you are working alongside other creative expressions, it makes it a lot easier to step in & fill in the blanks,” Natalie says; she drew inspiration from the likes of Pop Art and Comic Books to Japanese calligraphy, and of course, tarot cards themselves when designing her illustrations. She is also credited with the Tarot Stories front cover. “When I was borrowing [from the different art styles], I tried to see what parts of each style worked alongside my own. Then, I took my time studying the other pieces of art within the style I was replicating, and once I was ready, I tried using the most pronounced parts. For example, with the basic tarot card style, there’s a lot of symmetry and often one symbol in the middle that holds things together. That was our look for Chapter 2 and Chapter 10. Then, for the Pop Art in Chapter 13, my focus shifted to the use of bold lines and inking techniques. Not to spoil the stories, but that one is about a woman fighter pilot who is also a mother. It was important to apply these artistic techniques to show the dimensions of her ‘cool’ in more ways than one.”

The repeating story in Tarot Stories, the “Jug-Band-Blues Books,” a.k.a. “The Continuing Story of a Jug-Band from Missouri,” features an exclusively male cast with events that take place largely before the nineteenth century. The characters here, unlike Natalie’s chapters, are ragged and decrepit musicians, stereotypes of nomads and stowaways forced to the end of the world. Kiersten says that when she designed these stories she wanted it “to feel like the characters were there, standing in the room with you.” She continues, saying, “The Native American Art, and especially the newborn-frontier type vibe, was what we were looking for. It’s a fun style to draw…And I really wanted it to feel like the characters were ‘hanging out’ with the reader, the way it feels in the book. It was also cool to add age & a sort of ‘worn-ness’ over time to them since the story takes place over multiple years. Even drawing their instruments was a reflection of their personality.”

Chris spoke up about working alongside these two in the creative process. “While I wrote the stories, it was Kiersten who knew how to give them soul. She’s a tarot reader herself, and her artwork is for the chapters that make up the backbone of the book.  She absolutely captured for us that early American feel. Look at the way she draws trees. And Natalie – she’s a genius. Literally, I could pitch anything, and she could draw it. But for her to do it so well, consistently, all the time…it was like her work not only captured my vision perfectly but could surpass and even drive the narrative. Both of them have very bright futures ahead of them.”

Kiersten and Natalie were asked what they might say to other young women who wish to have their work seen or to be a part of something bigger.

Kiersten says,  “To be creative is to fully be vulnerable with yourself, especially when you are showing your work to others. But there’s also a sense of freedom in doing that. That doesn’t mean it’s easy. It’s enough for anyone, including me, to overcome my own battles with self-esteem and anxiety. Art, for me, is an outlet. Like, even if I weren’t here for this project now or in a place where I could be, I would still be creating things. I know that about myself. Think of it like this: I had to go through everything else internally to come full circle. Then, and only then, was I ready for something external like this. My advice would be to just focus on yourself and to be good and mindful with how you treat who you are.”

Natalie says: “I would say it’s about love. All about love. It is about doing what you love and having that play into your art. That passion coming first while also trying to be well-rounded is what makes everything else follow through. That will then be what gives you ambition and a drive to improve your skills, which can help you get involved with projects like these. Once you love your craft, you’re set. And get your work out there! Don’t be afraid to show it off. That way, you can be involved as much as you can.

Tarot Stories is dedicated to Christina, a childhood friend of Kiersten and Chris since kindergarten who has since passed away. Kiersten and Chris say that a large part of the energy in committing to this project came from Christina’s support and a desire to dedicate something worthwhile in the wake of her passing. Kiersten says that it wouldn’t be an understatement to say Christina has influenced her more than anyone else in her life and that her memory is something she reflects on and wishes to uplift every day. She encourages other young readers of the Women’s Journal to appreciate their friends and make the most of their time with them.

You can connect with the Artists on Instagram @kierstenlabbree, @natdraws404, and @christopherpolidoro. Kiersten is a tarot reader and the self-published author of a self-help & personal gratitude journal on Amazon. You can find it here on Amazon under the title, 50 Days of Good Things: My Good Things Journal. The Tarot Stories community is just as excited for the release as we are for you to be a part of it and enjoy its content! Tarot Stories releases July 30th.

 

Published by: Khy Talara

Sheila Rondeau’s Insights on Experiential Marketing Trends

By: Steven James

We are thrilled to introduce Sheila Rondeau, a leading voice in the field of experiential marketing and the author of the influential book, “The Art of Experiential Marketing: Creating Memorable Brand Connections.” In this insightful interview, Sheila shares her expert perspective on the exciting and innovative developments in experiential marketing today. From the transformative potential of artificial intelligence to the enduring power of face-to-face consumer engagement, Sheila delves into the strategies that drive successful brand experiences. She also elaborates on the concept of immersive experiences and offers practical advice for businesses looking to create captivating, multi-sensory environments that resonate with their audiences. Sheila’s rich insights and real-world case studies illuminate the path for brands seeking to forge deep, emotional connections in an increasingly digital world.

 

In your opinion, what’s the exciting or innovative development in the world of experiential marketing today?

The impact of artificial intelligence is poised to be monumental. While virtual reality has proven effective for experiential marketing, I advocate for a return to fundamental, face-to-face consumer engagement. The pandemic disrupted this essential interaction, leaving children without these experiences in schools. Moreover, the digital world began to suffer from a dearth of social interaction. By prioritizing in-person experiences, we create connections that resonate deeply with individuals accustomed to screens. 

Can you elaborate on the concept of “immersive experiences” and how businesses can create them effectively?

An immersive experience engages customers by appealing to all five senses: sight, sound, touch, taste, and smell ultimately creating a rich, multi-sensory environment that fully captivates the audience. Businesses can create these experiences effectively by designing events or installations where every sensory element aligns with the brand’s message and story. For instance, a pop-up shop might use vibrant visuals and ambient music to set the mood, incorporate tactile product demonstrations, offer sample tastes or scents related to the brand, and even use textures and materials that guests can touch and feel. By orchestrating a harmonious sensory experience, businesses can deeply embed their brand into the memories of their consumers, fostering a lasting and meaningful connection. 

Are there any specific industries or sectors where experiential marketing has proven to be especially effective or challenging?

Experiential marketing has proven effective across various industries, creating memorable and authentic connections with consumers. Companies selling consumables like beverages, food, hair and skincare products, tech gear, and even cars can easily create fantastic experiential marketing events. However, it is essential to recognize that all brands are now in the business of creating experiences and bargaining for attention, regardless of the industry. The Experience Era demands brands to spark basic and universal human emotions, placing people at the epicenter of their experiential strategies. Brands that achieve this emotional connection sustain lasting bonds with their audience, making experiential marketing a powerful tool for differentiation and long-term sales. Ultimately, whether retail, media, entertainment, finance, fashion, or healthcare, the challenge lies in creating meaningful experiences that resonate with consumers and cut through the noise of today’s attention economy.

Can you share a case study or real-world example from your book The Art of Experiential Marketing: Creating Memorable Brand Connections,” that illustrates the principles of successful experiential marketing?

One compelling case study from “The Art of Experiential Marketing: Creating Memorable Brand Connections” highlights the successful launch of Kellogg’s Krave cereal. Facing the challenge of introducing a new chocolate cereal in a saturated market with over a thousand competing options, Kellogg’s leveraged their brand appeal and consumer trust to engage their target audience of teens aged 9 to 14. MOGXP’s strategic approach involved creating fun, energetic experiences at local youth events, allowing teens to actively participate in the brand experience. This precise targeting not only met but exceeded expectations, delivering a vast number of samples and significantly boosting their Facebook community membership. This case underscores the effectiveness of immersive, sensory-driven marketing experiences in building brand loyalty and engagement. 

What are the key takeaways or messages you hope readers will gain from reading “The Art of Experiential Marketing”?

From reading “The Art of Experiential Marketing,” readers should gain several key takeaways. Firstly, they will understand the importance of creating immersive and memorable brand experiences that captivate consumers on a deeper emotional level, beyond traditional advertising. The book emphasizes the necessity of engaging all five senses to create genuine connections and lingering memories. Readers will also learn practical strategies and frameworks to design and execute effective experiential marketing campaigns, supported by real-world examples and expert analysis. Additionally, the book aims to equip both seasoned marketing professionals and aspiring entrepreneurs with the knowledge and confidence to navigate the complex landscape of experiential marketing, ultimately transforming their approach to brand engagement.

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Published by: Holy Minoza

Travel Light, Travel Far: Essential Packing Strategies from Wanderers Compass

By: Hannah Scott

Picture this: You’ve just arrived at your dream destination after months of planning and anticipation. But instead of diving into the adventure, you’re scrambling through local shops, trying to replace forgotten items. Suddenly, your dream trip feels more like a stress test. 

Many people are familiar with this scenario, which highlights how crucial packing is to the travel experience. In fact, a study reveals that 62% of travelers admit that poor packing has negatively impacted their trips, underscoring the thin line between travel bliss and suitcase blues.

Enter Joelle Machia and Ryan Slough, the minds behind Wanderers Compass, who have refined their packing techniques through extensive travel, offering valuable insights into effective packing. 

“Packing isn’t just about what you take; it’s about bringing along the confidence to enjoy your journey,” they advise. Joelle and Ryan are not just experienced travelers; they are dedicated guides, helping others explore the world with ease and authenticity through their insightful blog. 

With over 15k followers on Instagram and a whopping 60k followers on Facebook, it’s safe to say that this duo may know a thing or two about traveling. Let’s explore their top tips for packing that suitcase.

Mastering the Packing List

When you’re racing against the clock to catch a flight, it’s nearly impossible to keep everything in mind. This is where a well-crafted packing list can be invaluable.

A comprehensive packing list is the backbone of any successful trip. Creating a detailed list can help travelers ensure they bring everything they need without succumbing to the common pitfall of overpacking. 

Travel experts like Joelle and Ryan emphasize the importance of starting the packing process early. Joelle suggests, “When you lay out everything early, it not only ensures you won’t forget the essentials but also helps in shedding unneeded extras, reducing overpacking.” This approach allows travelers to deliberate on each item’s necessity, ensuring a streamlined suitcase filled only with essentials.

Smart Packing Strategies

Effective packing doesn’t end with making a list; it extends to how you organize the contents of your suitcase. Utilizing packing tools like cubes and travel-sized containers can transform the packing and unpacking process. 

Joelle and Ryan have found that these tools help maintain order and save time. “Using packing cubes, we could easily find what we needed without disrupting our entire suitcase,” Ryan shares. 

They also emphasize the importance of using a digital luggage scale to avoid last-minute stress over baggage weight limits at the airport. After all, the last thing anyone rushing to catch a flight wants is to be held up at the check-in counter, trying to lose weight on the luggage. 

Preparing for the Unexpected

The unpredictability of travel necessitates a packing strategy that accommodates unexpected events, from delays to lost luggage. Smart travelers prepare by packing essential items in their carry-on and making copies of important documents. 

Reflecting on her own experiences, Joelle notes, “Having a change of clothes and essential documents in my carry-on was a lifesaver when my checked luggage was delayed in Italy.” Such preparation helps maintain the joy and excitement of travel, even when faced with unforeseen challenges.

This demonstrates that packing is far more than just a preparatory step; it’s a crucial part of the travel experience itself. By packing thoughtfully, travelers ensure they’re well-prepared, sidestepping the common headaches that can easily mar a trip.

By incorporating strategies advocated by experienced travelers like Joelle and Ryan, anyone can enhance their travel experience, focusing more on enjoying the journey and less on managing belongings.

With effective packing strategies, you set out on your travels not just prepared but empowered and relaxed, knowing that your well-packed suitcase is the first step to an incredible adventure. Remember, the true purpose of packing is not merely to prepare—it’s to enhance your journey, making every trip as enjoyable and carefree as possible.

 

Published By: Aize Perez