Heidi Daniels-Roque made a significant shift from corporate law to Network Marketing. After spending over 13 years as a corporate lawyer, she was at a turning point in April 2020. When the COVID-19 pandemic hit, the law firm she worked for in Bermuda decided to reduce staff. This uncertainty prompted Heidi to seek a new opportunity that would allow her to stay at home with her family while still building a career.

Network Marketing was an industry she had not previously considered, but a recommendation from a cousin led her to explore it. Initially unsure about Network Marketing, Heidi was drawn to its products and services. At first, her company’s main product was travel savings, which she loved as a distributor. Now, the company has expanded its educational platform to offer services that help individuals learn financial strategies, including trading skills.

The potential to build a business by helping others was appealing, but the sense of community was what ultimately convinced her to join. This opportunity offered a way to create financial flexibility while being part of a supportive network of like-minded individuals.

Adapting to Change: Building a Business in a Lockdown World

The COVID-19 lockdowns forced Heidi to think creatively about how to build her business. With traditional methods like hosting home parties off the table, she turned to social media. At the time, she only had a personal Facebook page. Without knowing exactly how to use social media for business, she decided to learn.

Heidi educated herself on platforms like Facebook, TikTok, and Instagram, learning how they could be used to attract customers and grow a business online. With consistent effort, she developed her social media presence, which demonstrates how digital marketing can be an effective tool for Network Marketers. She adapted to the process, and her growing social media following has helped her build a solid foundation for her business.

Leveraging Social Media: Creating Consistent Content to Engage

Heidi’s approach to building her business involved creating engaging content on social media. Since February 2021, she has consistently posted short-form videos on TikTok and more recently, Instagram Reels to promote her business. She also uses Instagram Stories and goes live twice a week to connect with her audience.

These strategies helped her build a following and attract potential customers and team members. By staying updated with trends and techniques from mentors who had already succeeded in the industry, Heidi adapted her approach and improved her results. Her growing presence on social media allowed her to connect with people.

Core Values: Authenticity and Honesty in Every Step

Photo Courtesy: Heidi Daniels-Roque

Authenticity and honesty are the core values that drive Heidi’s work. She believes Network Marketing can offer potential flexibility, particularly for busy moms looking for alternatives to traditional jobs. Heidi’s mission is to share opportunities that could help these women explore ways to earn income while spending more time with their families.

She focuses on providing resources and support to busy mompreneurs interested in building businesses without the need for traditional face-to-face prospecting or excessive time away from home. Through her guidance, other moms can build businesses that fit into their lifestyles and allow them to be present for their families. This is at the heart of Heidi’s mission.

The Impact Beyond Finances

Heidi measures her success in several ways. While financial growth is a goal, the most fulfilling aspect of her work is knowing she is making a meaningful impact on others. When people recognize her in public due to her content, it reinforces that her message is reaching the right audience.

For Heidi, success is about more than just financial gains—it’s about providing information and inspiration that can help others explore opportunities to build businesses and create the lives they envision for themselves and their families.

Helping Others: Free Resources and Educational Platforms

To support other busy mompreneurs, Heidi offers a free resource, The Ultimate Guide to Using ChatGPT to Create 30 Days of Content. This guide helps users learn how to create content that resonates with their audience and maintains a consistent online presence. Heidi shows others how to leverage AI tools like ChatGPT to develop engaging content without sacrificing their voice.

Through this resource, Heidi aims to support others in building their brands and businesses online with confidence.

A Business Built on Passion and Empowerment

Heidi’s journey from corporate lawyer to Network Marketer is a testament to her resilience and long-term vision. Through her authentic approach, consistent effort in social media, and dedication to helping others, she is building an online business that aligns with her values.

She shows other busy mompreneurs that building a business on their terms is possible without sacrificing family time. Heidi’s story highlights how success is not just about financial achievement but about the positive impact one can have on others. By focusing on authenticity, self-improvement, and helping others succeed, Heidi creates a business that reflects her passion for empowering busy moms to live on their own terms.

For more information, you can follow Heidi on Instagram and TikTok: @heiddanielsroque or visit her website at heidiroque.com.

Disclaimer: Testimonials in this article reflect personal experiences and aren’t guaranteed. Results vary based on effort, experience, and commitment. Use your judgment.

Published by Elle G.